Labeling

Sponsored articles are:

• Clearly labeled “SPONSORED CONTENT” at the top of the page in a color and weight readers cannot miss.
• Credited to the sponsor, not to a USA Times reporter.
• Excluded from homepage news slots that mix with editorial stories.
• Excluded from our main RSS feed.

What sponsors can control

• The content of their sponsored article, subject to our standards on accuracy, legality, and taste.
• Headline and images.
• Calls to action linking to the sponsor’s site.

What sponsors cannot control

• Editorial coverage by USA Times reporters.
• Article placement that would mislead readers about the sponsored nature of the piece.
• Removal of disclosure labels.

What we will not accept

• Sponsored content promoting products illegal in New York.
• Sponsored content making factual claims about identifiable people without consent.
• Sponsored content disguised as news reporting.